What if the user interface is more beautiful-looking than usable, understandable, and intuitive?
The visual aspects of an user interface play an essential role in organising information. Once you’ve got the resources, however, that turns out to be the easiest part of an Interface Design process.
Sure we like things that look nice, but looking nice doesn’t compensate a bad product design. Visual communication should not compensate flaws.
If you spend most of the time looking for visual inspiration rather than conducting research, doing usability tests, and studying metrics such as business goals and conversion rates, you will probably come up with a interface that only looks beautiful.
And I’m tired of beautiful-looking interfaces.